Privacy Policy

1. Introduction

This Privacy Policy explains how DontMissIt.AI ("Company," "we," "us," or "our") collects, uses, discloses and safeguards personal data from users of our Service. We respect your privacy and are committed to protecting it. By using the Service, you agree to the collection and use of personal data in accordance with this policy.

2. Personal Data We Collect

We collect the following categories of personal data:

• Account Information: Name, email address, password (hashed), timezone and preferences when you create an account.
• Contact Information: Phone number if you opt in to receive SMS alerts.
• Usage Data: Information about the movies or TV shows you choose to track, device identifiers, IP address, log data, and interactions with our Service.
• Payment Information: If you subscribe to a paid plan, our payment processor collects billing information (credit/debit card details, billing address). We receive limited information necessary to process your subscription.
• Cookies and Tracking Technologies: We use cookies and similar technologies to remember your preferences and enhance your experience. For more details, see the "Cookies and Tracking" section below.

3. Legal Basis for Processing

If you are located in the European Economic Area (EEA) or the United Kingdom, we process your personal data on the following legal bases: (1) Contract necessity (to provide the Service and fulfill our obligations to you), (2) Legitimate interests (to improve our Service, prevent fraud and communicate with you), (3) Consent (for marketing communications and certain cookies), and (4) Compliance with legal obligations.

4. How We Use Personal Data

We use personal data to:

• Provide and operate the Service, including delivering alerts, managing accounts and processing payments.
• Communicate with you about your account, subscription, security updates and customer support.
• Send you marketing communications if you have consented; you can opt out at any time.
• Analyze usage to improve our Service and develop new features.
• Comply with legal obligations and protect our rights.

5. Data Sharing and Transfers

We may share personal data with:

• Service Providers: Third parties that perform services on our behalf (e.g., SMS gateways, email providers, payment processors). They are authorized to use personal data only as necessary to provide services to us.
• Affiliates and Partners: If we decide to sell or share user data for marketing or other purposes, we will disclose the categories of data shared, the purpose and provide you with an opportunity to opt out of such sale or sharing in accordance with applicable law (e.g., the California Consumer Privacy Act).
• Legal Authorities: Where required by law or to protect our rights or the safety of users.
• Business Transfers: In connection with a merger, acquisition or sale of all or a portion of our assets.

We may transfer personal data to countries outside your own, including the United States. We will use appropriate safeguards (e.g., Standard Contractual Clauses or adequacy decisions) to ensure personal data is protected when transferred internationally.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Keep you logged in and remember your preferences.
• Monitor usage and performance of the Service.
• Provide analytics and marketing based on your consent.

For visitors from the EEA/UK, we use a consent management mechanism to obtain explicit consent for non‑essential cookies. You can adjust your cookie preferences through our cookie banner or browser settings.

7. Data Retention

We retain personal data for as long as necessary to fulfil the purposes for which it was collected, including providing the Service, complying with legal obligations and resolving disputes. Where possible, we will delete or anonymize personal data when it is no longer needed.

8. Security

We implement appropriate technical and organizational measures to protect personal data, including encryption in transit, pseudonymization, access controls and periodic security assessments. However, no method of transmission over the Internet or storage is completely secure and we cannot guarantee absolute security.

9. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Right to be informed: You have the right to know what data we collect, how we use it, our legal bases, retention periods and with whom we share it.
• Right of access: You may request a copy of the personal data we hold about you.
• Right to rectification: You may request that we correct inaccurate or incomplete personal data.
• Right to erasure: You may request deletion of your personal data, subject to certain exceptions.
• Right to restrict processing: You may request that we limit processing under specific circumstances.
• Right to data portability: You may request your personal data in a structured, commonly used format.
• Right to object: You may object to processing based on legitimate interests or direct marketing.
• Right to opt out of sale or sharing: For California residents and other jurisdictions with similar rights, you may opt out of the sale or sharing of your personal data.
• Right not to be subject to automated decision‑making: You have the right to not be subject to a decision based solely on automated processing that produces legal or similarly significant effects.
• Right to withdraw consent: Where processing is based on consent, you may withdraw your consent at any time.

To exercise these rights, please contact us using the details below. We will respond within the time frames required by law. We may need to verify your identity before fulfilling a request.

10. Children's Privacy

The Service is not directed at children under the age of 13, and we do not knowingly collect personal data from children. If we learn that we have collected personal data from a child under 13, we will take steps to delete such data.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated policy on our website and update the "Last Updated" date. We may also notify you via email or through the Service. Continued use of the Service after the effective date of changes indicates your acceptance of the revised policy.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or your personal data, or if you would like to exercise any of your rights, please contact us at: